Indomie Superfan in Auckland


April 2021

Indomie Superfan Phase 1

LOCATION: AUT City Campus, 55 Wellesley Street,
Auckland City
31 Club Stalls
1000 Attendees

LIVE ACTIVATION: Indomie Superfan competition, complete with Photobooth, as well as Indomie sampling

LIVE DATE: Thursday 15th April

LIVE HOURS: 11am - 2.30pm

Indomie hosted a nationwide competition, in search of Indomie Superfan. Indomie fans were asked to film a 10 second video describing why they should be chosen as the Indomei Superfan, how much they love Indomie, and their dream noodle recipes. For the Superfan competition, we set up two campaigns on April, held in AUT, and July, held in University of Canterbury. With a photobooth that caught the curiosity of the students for our competition and also a sampling of Indomie noodles, the students were excited to join our competition. Two winners became the brand ambassadors of Indomie for 6 months, receiving $1000, a year's supply of Indomie and limited edition merchandise as their prize.